Building an eCommerce Online Store | Step by Step | Part 1

Online Stores Are Growing Leaps & Bounds Over Brick & Mortar:

us-small-business-administration-iconAccording to the U.S. Small Business Administration, online businesses are leaps and bounds faster than traditional brick and mortar stores. Those of us that live in urban and semi-urban areas see store closings every week. The good news is that there are many, many more purchases being made online!  Sometimes the same companies closing their doors are focusing 100% on online sales.

 

baby-boomers-iconThe demographics of the USA are changing too. Just think, the largest group of “purchasers” are now either approaching 60, already-60 or older. These people no longer want to “stroll” malls that would require 5 miles to get 5 different items. No wonder the shopping malls are closing at record speed.

Even the way people socialize and join communities has changed. Facebook, Twitter, Meetups and online interest groups have given people a new way to shop. They read trusted blogs, who review products and even demonstrate them. With an affiliate link, they go off to Amazon.com or Walmart.com or some other online ecommerce store, and they make a purchase based upon “recommendations”.

So if you are planning to open a business of any kind, don’t forget to build an online ecommerce website alongside of it. You may find out that it becomes your main business. You cannot beat the overhead of an online ecommerce shopping cart.

What Kind of Client Are You?

I have been building websites and eCommerce websites for many years. In my opinion, there are two types of clients: One type wants to deal with a local business and sit face-to-face while planning the website and learning how to maintain and manage their website. They do not like the idea of having someone far away that could disappear tomorrow.  If you relate to this type of client, you should build your website with a local website design and development company or a local web design freelancer in your area.

The second type of client is someone who is starting a business “on the side”.  They have a full time job and sometimes a family too. These clients want a stress-free, hands-off, I-pay-you-to-do-it-all approach to starting an online business. I cater to both types of clients and so do most other web design firms.  You will benefit from someone who has great website design skills, great prices, and can use screen-sharing tools for all conferences.

So if you are a local person, call the website designers in your area. If you are looking for a hands-free approach to starting your business, you need to find someone who will give you phone and screen-sharing support.

What is Screen-Sharing Support?

team-viewer-iconjoinme-iconScreen-sharing support is done with a few different softwares that are free and available online. One is called TeamViewer and another one is called JoinMe.  They both allow both the Website Designer and the client to share one computer screen, so you can both look at the website together to discuss design implementation as well as design changes.

This works well too in a “first-meeting” scenario, so you and your designer can both get “on the same page” regarding what type of designs you like. You can rifle through 20 websites together and pick and choose the functionality, design ideas, headline ideas, marketing strategies and seo implementation. It makes conferences very easy and much quicker.

Building an eCommerce Website – Should You Choose to DIY?

Are you a seasoned DIYer?  Building an eCommerce website can be done by a DIYer with a little online guidance.  There are many YouTube teachers showing you how to build your own eCommerce.  I have many free courses myself that you can see on my YouTube Channel.  The best tip I can give you is to choose one teacher and stick with them.  If you just watch random videos that “look interesting”, although the information is contained in the videos, the information is not curricularized in any way.  You will not understand what you need to do first, second, third.  You will not know the basics from the add-ons.  And you will not know how to proceed without a clear understanding of how to proceed step-by-step.

dwd-playlist-teach-yourself-html-css-landing-pageAbove is a YouTube playlist that has about 5 videos that teach you how to teach yourself HTML & CSS, just enough, to put up a landing page.  This is a good test to know whether you can be a DIYer and build your own website.

 

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