DIY SEO – Tips on Adding Search Engine Optimization to a Website

SEO Tips For More and Better Traffic:

search-iconsEvery blogger out there should make search engine optimization a priority and part of his or her growth strategy. Basically, SEO means finding ways to increase your website’s or your blog’s appearance in search result pages (SRPs). This also means generating more traffic to your website and/or blog. This is mostly focused on Google search engines since Google, at the time of this writing, really owns online search.

The fundamental goal of SEO is to create a great seamless user experience and to let search engines know your intentions so that they can recommend and match your blog or website to relevant searches. Google wants to deliver the best content to the searcher and is presently using sophisticated artificial intelligence in order to deliver that. The following are search engine optimization tips:

MONITOR YOUR SEARCH RESULTS FROM THE BEGINNING:

You will not understand the importance or benefits of SEO unless you monitor your search standings. It is important to keep an eye on your page rank with tools like the Google toolbar as well as Google Analytics. You should also regularly check your referrer log to track where your visitors are coming from. Google Analytics allows you to compare traffic for one day, to one week, to one month and even a series of months, years, etc. Once you begin instituting your new SEO strategies, you will be able to see your traffic and engagement of your customers grow and grow.  You will be able to see what blog posts and/or types of information people are searching for, which ones are more popular. Then you can start streamlining your posts to those specific topics and subjects.

By keeping an eye on your seo strategies and which ones are working the best, you can slowly build your website traffic at the same time as increasing your Google search ranking.

UNDERSTAND WHAT SEARCH ENGINES ARE LOOKING FOR AND WHAT THEY ARE NOT LOOKING FOR:

table-of-contentsSearch engines refer users to websites and blogs that are most relevant to what the users are searching for on the internet. Content is determined by the theme that is being given, the titles and descriptions given. Performance is also determined by how fast your blog takes to open and whether everything works properly.

The search engines also look for whether your blog has authority in terms of good content and how your blog looks in general. Is it easy to navigate around and is it safe? It is presently giving preference to websites that are more secure than others, so you may want to install a SSL certificate in order to give your website a bump if you haven’t already.

Google search engines use artificial intelligence, so think in terms of setting up your pages in tables of contents formats so that the search engines can determine the layout of information.  Use headlines, sub-headlines, lists and bullet points when organizing information.  These are more easily understood in the world of artificial intelligence.

CAREFUL WITH THE KEYWORDS – DON’T STUFF IT!

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DON’T DO IT!!!

Do not over-use any keywords, avoid the use of purchased links and make it easy for visitors to navigate through your website.  It is important to use keywords so that your audience can find the necessary information.  However, there are alleged SEO experts who still use “keyword stuffing” in an attempt to fool the search engines.  Google has coded its way through this gimmick a long time ago.  So use the necessary keywords where they are needed, but do not overuse them.

If you use a keyword or two three or four times when relevant in a blog post, this is okay.  Once you start using it more than this, you tend to lean into the area of being flagged by the search engines as keyword stuffing.  Remember:  Don’t do it!

UNDERSTAND YOUR TARGET AUDIENCE:

Although this may seem obvious to many, it is often disregarded. It is essential for you to sit down and focus on your audience and what you are offering them. Focus on providing your visitors adequate and accurate information on your goals and solutions to what they are looking for. Do not just write content without your audience in mind.  Remember, when writing for your audience, try to save them time, compile information that makes things easy for them to understand.  This is the type of information blog readers are looking for.

SOCIAL MEDIA – OPTIMIZE FOR MULTI-CHANNELS:

It is important to use the keyword strategies on your blog and to also extend this strategy to other off-site platforms. This is called multi-channel optimization. Some of the multi-channels include; social networks such as Facebook, LinkedIn, Twitter and Instagram. Include these links in your blog and let your followers sign up for notices on new blog articles.  Don’t forget to optimize email strategies too!

CONTENT IS STILL KING:

Having great content is by far one of the most essential SEO website strategies you must know. People love reading new, fresh and useful content. Therefore, ensure that your content is fresh and updated on a regular basis. Write informative, accurate and timely content. With the blog, you can frequently write new and exciting content for your visitors to read. It also gives your blog a personal voice.

For you to fully benefit from search engine optimization, you need to follow best SEO blogging tips and practices. Ignoring the basics of SEO will not only leave your blog’s foundation a mess but it will prevent you from fully maximizing revenue opportunities.  You can learn this and more about blogging by watching this video:

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