DIY – Search Engine Optimization – How to Add SEO to your Website

How to Add SEO to Your Website:

seo logoNow that you have built your website, or had a website built for you, how do you get traffic to your website?  This is where search engine optimization comes into play.  Long ago and far away when the internet was young, it was much easier to get traffic because there weren’t that many websites out there.  Now, there are probably billions of websites and you are competing with all of them for traffic.

Every business with a website should make search engine optimization a priority and part of their growth strategy. Basically, SEO means finding ways to increase your website’s appearance in web visitors’ search results.  This also means generating more traffic to your website. The fundamental goal for SEO is to create a great, seamless user experience and to let search engines know your intentions so that they can recommend and match your website for relevant searches. The following are tips on how to add SEO to your website for a do-it-yourselfer:

Google Owns Search:

google-analytics-graphicGoogle presently petty much “owns” search.  It has some competition from Microsoft Bing, but most other search engines get their own search results from Google.  Google changes its algorithms every so often and at the time of this writing content is still king.  Google search wants to deliver the websites with the most authority, the most activity, who stand out “as authorities” on any subject.  When you do search engine optimization for your own website, you need to keep up on these changes so you will not “violate” any of the so-called rules of legitimate SEO.

For example:  At one time web developers were “stuffing” pages with keywords to try to make their pages come up higher in the search engines.  Google’s search engines are using artificial intelligence and they recognize when there is keyword stuffing.  This strategy not only does not work, it will result in the page being “demoted” in the search results.  This is one example of why it is important to keep up to date with all changes instituted by Google.

Monitor your search standings:

You will not understand the importance or benefits of SEO unless you start monitoring your search results. It is important to keep an eye on your page rank with tools like the Google toolbar. You should also regularly check your referrer log in Google Analytics to track where your visitors are coming from. This will give you a perspective on where to focus your attention and help you better strategize and even know your market better.

All Google tools work together.  You should be signed up and research how Google Analytics works.  This will help you track your traffic easily and be able to strategize for specific and better traffic.

Understand your business model:

know-your-business-modelAlthough this may seem obvious to many, it is often disregarded. It is essential for you to sit down and focus on what you offer in terms of products and your main goals. Focus on selling your products online and giving your visitors adequate and accurate information on your goals and products. Do not write content about things you are not offering.

One easy way to keep focused on your business model and “delivering content” is asking yourself:  How can I save my clients/customers valuable research time by compiling and organizing much-needed information for them?  How can I explain complicated concepts in my area of expertise in a way that anyone in any walk of life can understand?  This will keep you within the boundaries of delivering great content for your customers.

Optimize for multi-channels:

It is important to use the keyword strategy on your website and to also extend this strategy to other off-site platforms. This is called multi-channel optimization. Some of the multi-channels include; social networks Facebook, LinkedIn, Twitter and Instagram. You can also use Email, and other offline channels, for instance, TV ads and radio ads.

If you choose to do search engine optimization yourself, remember that you will be covering not only your website traffic, but today you really need to also cover other popular social media channels such as Facebook, Twitter and Instagram.  There are others, but these three are the crucial ones.  Be sure to see our other DIY articles on these subjects in the Blog Categories List to the right.

Content:

People love reading new, fresh and useful content. Therefore, ensure that your content is fresh and updated regularly. The best way to ensure that your site gets fresh content on a regular basis is to integrate a blog. With the blog, you can frequently write new and exciting content for your visitors to read. It also gives your blog a personal voice.

If you are thinking about creating a blog, the video below will give you an overview of how to create a blog post in a WordPress application:

Link to other websites:

link-iconAn easy and effective way to direct more traffic to your site is by simply developing relationships with other sites by linking to these sites. You can also ask the webmasters of these sites to also include a link to your site.  This is called a “backlink” and it is very valuable in the world of SEO.  When other websites link back to you, this helps to create the impression of “authority” in your particular field.

For you to fully benefit from SEO, you need to follow best practices. Ignoring the basics of SEO will not only leave your website’s foundation a mess but it will prevent you from fully maximizing revenue opportunities.

 

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