DIY Marketing – Facebook Marketing Tips


facebook-ads-1Facebook is fast evolving. What started out as a place to share photos has evolved into a powerful network with over 1.8 billion active users. With this, this social media platform is giving ecommerce website owners, marketers, and even normal people to market their products and even make actual sales. However, with the ongoing trends in the internet marketing industry people are faced with a myriad of challenges on how to sell online. Here are Facebook marketing tips you should know:

Post at non-peak times:

A huge number of Facebook users open their accounts during peak times particularly between 8:00 am and 6:00 pm. When they visit their accounts, they could have an average of over 1500 potential stories to see and go through from people they follow, friends’ updates, groups and pages. When you post at these times, chances of your target audience not going through your advert or post are very high. Therefore, if you want to get the right audience post at non-peak times when most of the Facebook users are not so actively involved in posting things but a good number of them are reading new posts. Non-peak times can be at 8:00 pm to late in the night.

Engage your fans and audience by asking questions:

For you to get the attention of your audience it is advisable for you to ask questions and give solutions to issues faced by your audience. This way you will be demonstrating your expertise in your field. Ensure that you respond to all your customers’ questions and enquiries within the shortest time possible. This will build trust and confidence among your audience and they will always look forward to interacting with you on various issues concerning your products.

Use videos:

You can use post short video clips on your Facebook page to demonstrate how your product can help in solving a particular problem. Customers love to watch videos that answer their questions. On top of that Facebook Live, the latest feature on this platform allows you to go live and interact with your audience by responding to some of their issues. You should, however, ensure that you post high quality videos that are related to your products and what you are marketing. Here is how you can add pictures and videos:

Add a call to action:

Call To Action GraphicNever forget to add a call to action on your posts. You can post a powerful advertisement, video, link or just an update on your Facebook page, but the moment you forget to include an elaborate call to action request, very few users will bother checking out your products. A call to action directs your audience on what to do next or where to go. You can also interlink your Facebook with your website and blog by creating links as can be seen in this video,

Increase Customer Base and Boost Website Sales:

Facebook is one of the biggest social media platforms in the world and when you learn how to use this platform well to your advantage as a marketer, you can increase your customer base and boost your sales.  Everyday Facebook is offering new and improved ways to reach your targeted market.  As of this writing, you won’t get better demographic targeting than what Facebook has.  They know who everyone is, their schools, what groups they belong to, who their friends are, what magazines they are fans of and more.

Easy to Do But Still No Time?

If you are researching DIY online marketing techniques and just don’t have the time, contact to find out about our Facebook Advertising Plans and Courses to see if it is possible to combine efforts with another small business owner or have us do your Facebook marketing for you.  You can also delegate your Facebook marketing to a virtual assistant or Fiverr tech.  Either way, let us help you get up and running with Facebook advertising.

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