Let’s Review Part 1:
We discussed in Part 1 of this article writing series how to begin writing an article. We discussed creating the structure of the article. Each article will contain the following:
- Topic – Working Title
- Sub Headings
- Keywords and Key phrases
- Summary of your Article
- Description of your Article for the submission websites
- Extended list of keywords
Graphics and/or Video:
It is highly recommended that you pepper your articles with graphics to hold the interest of your readers. You can find very affordable royalty free pictures on the internet that you can purchase and use over and over again. I would recommend two websites to get you going, but there are many more you can research on your own:
If your article is a how-to article and you want to add a video to support it, will need to shoot, edit and upload your video and have the link handy when you are ready to post your article to the web. You will need the url link for your videos. If your photos are uploaded to a website folder or a photo-sharing website, you will need the photo url link for any of your photos.
My Article is Finished – Now What?
Now that you have written your article, what happens next? You have a few choices:
- You can post to your own blog website under a category that you write about often.
- You can post to your own blog and to other blogs on the same subject matter. This way, you article will be seen by many more people.
- You can post your article to article websites, five of which are named below. These websites are surfed by editors and website managers who are looking for “content”. If your article is chosen, it will be posted to their websites and you will get more views.
What is Your Call To Action:
Writing articles as a marketing strategy is slightly different than writing as a blogger or journalist. You are attempting, by giving away your information and content, to get your readers to act on one of the following:
- Visit your blog or website.
- Buy something referred to in your article
- Subscribe to your newsletter with their email
- Like a Facebook page
- Subscribe to a YouTube channel
Whatever action you want your reader to take is referred to as a “call to action”. You will need to determine what your call to action will be during your writing process. Let me give you an example from this article series:
This article series (it is a series because it is part one and part two) is about writing articles for marketing and posting them to article websites. Knowing ahead of time that posting more than once or twice a week would be time consuming, I did research on what tools are available for people to use in order to automate this process. I signed up to sell the tools for a small commission. By offering the tools in the article, I am hoping that the readers who liked the article will purchase the tools through my links so I can make that small commission from their sales.
The article series teaches people how to write articles and how to submit them for free. However, the call to action is for anyone who knows that they want to submit more articles than they have time for. So this “call to action” is built into the article writing process. That research had to be done before constructing the article.
Keeping It All Together – All in one File, that is:
For efficiency, it is best to keep everything you will need in the same document and file. Since you will be copying and pasting into the article sharing websites, it is okay to keep everything in the same file. You should have the following:
- Your Article
- Any Picture/Graphics url links
- Any Video links
- Article Title
- List of Keywords
- Description of the Article
- Your Call to Action links:
- Your blog url;
- Your landing page url or “squeeze page” url;
- Your YouTube Channel url;
- Your Facebook Page url link;
- Your Google Plus url link;
- Any affiliate links you will need to post for products you are selling
By keeping everything in one file, your copying and pasting to the article submission sites will be much more efficient.
When You Think You’re Done – Not So Fast:
Just when you think you are done, you’re not. You need to do the following:
- Do a spell-check. There’s nothing more frustrating than reading an article with spelling and grammar errors.
- Proofread at least twice because it is very difficult to proofread your own work.
- Save your document into a Folder named “Articles”.
- Save your document with a name that can be searched and is relevant: Here is an example: ClientName – WebsiteName – Subject – MainKeyword – date.
- Since all of our articles will be in the same folder, it will be easy for you to do a search if you need article content on the same or similar subject in the future.
- If your client wants a list of the articles written on their behalf, you can make a list by doing a search by “client name” or “website name”.
- Because all of your articles are in the same folder, you can share content, if applicable, between clients on general topics.
- Your folder is not only an organized directory of articles you have written, it is also a keyword research directory too.
Now for a Little Tedium:
Copy and paste your articles to the top 5 article websites:
If you are interested in learning how to organize a clickable web page in order to make this posting a lot easier and more efficient, check out my website at www.deerfieldwebdesigner.com and search for Article Submission posts.
If you have any trouble with copying and pasting from Microsoft Word to any of the above article sites, open up a Notebook page (almost all computers have the Notebook program: just left-click on your start button and you should see it) and copy and paste your article, description and keywords into Notebook and that will erase any “coding” that Microsoft Word puts in their program.
For Quicker and More Efficient Article Posting:
The above instructions are great if you are managing your own website and perhaps a few others. However, if you do not have the time for this procedure on a daily or weekly basis, you might be interested in a few auto-posting “tools” that do almost all of this work for you. This will free up your time for other things.
One tool is called Magic Article Rewriter and Magic Article Submitter, and it costs about $25.00 (the last time I checked it was $25) and it is worth its weight in gold. It costs you less than I pay to have my websites proofread and you can use it over and over — daily, weekly, yearly. This price is better than Groupon can offer.
Now, if your entire job is posting articles and/or you are in charge of creating backlinks, or you are getting requests from clients for back links, you probably should look into the New Article Submitter Software which submits your article to 668 Article Directories. This one is much more expensive because it is a tool you can build an entire business on. It is meant for professional marketing companies and/or serious website traffic building. But it might be the exact tool you need to add to your SEO arsenal.
If you would like to see this course on video instead of reading it, you can check out my course on YouTube: