Why Should I Add an Amazon Store to my Blog?

Here are just a few reasons to add an Amazon Store to your Blog:

  1. You will be doing the reader a service by categorizing products.
    • When you go to amazon.com and type in “gardening” in books, for example, what comes up is a huge catalog of gardening items that are available for sale.  It is completely unorganized into any sub-categories.
    • If a person is interested in one particular type of gardening, they would have to know the specific keywords in order to retrieve only those products.  Often times, beginners don’t know the proper keywords.
    • No matter how much you drill down into the listings, you still come up with so many choices, there isn’t enough time in the day to check them all out.
    • When you add an Amazon store to your site, the reader can follow your blog posts and know what products you, as an expert, are recommending.
    • You are saving the reader hours of research.  By recommending products, based upon your knowledge and expertise, the reader only has to review a few choices to make their ultimate purchase.  Whereas, at Amazon, they would need to comb through thousands of choices — and let’s face it, who has that kind of time?
  2.  You can add your expertise and reviews to products.
    • Staying with the gardening subject as our example, if you are blogging about starting an herb garden, based on your experience, you can recommend the best books out there on herb gardening for beginners and which books would be geared for advanced herb gardeners.
    • You can create a list of the 10 Best Herbal Gardening Books as your blog post and then state what makes each book unique and why a person would want to purchase it.
    • When you blog about a subject, your readers will know you have already gone down the road they are entering.  When they purchase the books based upon your expertise, they will feel free to post questions to your blog because they now trust you.  This is, of course, every blogger’s dream, to have an interactive relationship with their readers.
  3.  You can present the items in context instead of just a catalogue listing:
    • Just image how much easier it would be to organize your blogging site into categories and then recommend products based upon that  category.  Let’s take an example.  If you have a category called “Square Foot Gardening” all of your products would focus on that particular type of gardening.  Your readers will be searching for information about square foot gardening and since you have a category called “Square Foot Gardening” the search engines will know that you site is very relevant.  You have done the hours of researching the right products and save your readers that kind of time.
    • Once the person comes to your site and lands on your Square Foot Gardening blog posts, they will see your products that deal specifically with Square Foot Gardening.  Your website/blog is now an online boutique for anyone interested in Square Foot Gardening.  They do not have to comb through thousands of products themselves at amazon.com.
    • Amazon.com only has products.  Your blog can be filled with informational posts, pictures of your own gardening successes (and maybe some failures too!) and then the recommended products that people are already looking for.
  4. By attaching the store to your blog, you can reference the actual products in your blog articles and content.
    • Instead of just recommending one book from Amazon.com that you can link to, by having your own store, your readers will be taken to a link in your store where they will see the book you are presently recommending, but also other books on the same and similar subjects.
    • When they are browsing in your store, they are your customers.  When they are looking through your store pages, they are your recommended books, videos and products that they are viewing.  They are still relying on your expertise, not Amazon.com’s.
    • When they click on Buy Now in your store, you will get the credit for the purchase.  Bear in mind that if you recommend a book with only a link (instead of your own store) and the person doesn’t buy that day and goes back to amazon.com to purchase the book on another day, they are no longer your customers.  Once they close their browser window the first day you sent them there, the session ends and you don’t get credit.  By having your own store, the customer is more likely to come back to your website store to make the purchase.

 

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