What is a Working Logo?
A working logo is a sort of a “starter logo” or a “beginner logo”. If you have ever sat looking at a blank computer screen with a graphics program open, and need to think up a logo out of thin air, you will understand what kind of work goes into creating not only a logo, but the right logo. This is the reason why professional logos usually begin at $250 and go up from there
Professional logos take many, many hours of initial work, and one can expect to make at least one or two, if not many, many revisions until the final logo emerges to everyone’s satisfaction.
Why use a Working Logo?
The reason why someone would opt for a working logo is to give a new business venture an initial period of getting on its legs and finding its niche market. When a business first emerges, there is a period of organic growth. Unplanned avenues of revenue will pop up that might not have been planned as well as other planned areas of revenue that do not pan out.
By going a “little general” and using a working logo in the beginning, it gives that business a chance to “find itself” and become who it was meant to be.
During this time, if you put a lot of money into a professional logo, that logo might not be relevant one year down the road. If it is too elaborate, it will be a waste of time and money. That’s your money that will be wasted because the graphic artist will have already been paid.
What goes into a working logo?
It’s a good idea to pick a color, a font and a basic shape. Whatever color and font you use can easily be used down the road in a more elaborate and relevant logo once your business finds its identity and niche. And any basic shape can easily be integrated into a more elaborate design down the road.
Examples of Working Logos:
If you want to see a few examples of what I would consider a working logo, click on each of the website links below and you will see them.