Check out this video on The Logo Creator
So you’re starting a business and have limited funding in order to make the “entire thing happen”. This being the case, you will want to stretch your investment dollars and spend only on what is necessary. Having a great branded logo is not necessarily the first order of business. As a business gets “on its legs” there is an organic growth period where the business expands and contracts as it finds its business model, its market and its ultimate clients or customers.
For example, suppose you start a business with a certain widget that you think the building industry will want to use. You invest a lot of money into a logo using a hammer and saw or some other building icons. Then as your business gets going and starts to expand, you find out that the building industry wants your widget, but the medical community wants it even more. All of a sudden the hammer and saw will be confusing and will overnight no longer really represent who or what you are as a business. All of your initial investment into an expensive logo will have been for nothing.
So in the beginning when you are building your web presence, it is good to start with a “working logo”. Choose a name that can be tweaked down the road, a font and/or a shape or a specific color, just a few essentials that can easily be upgraded to a “great logo”when you do find your market.
Above is a video about “The Logo Creator” which is software that might be a cheaper option, if you want to try your own hand at creating a logo yourself, than hiring a design firm who specializes in logos. It might also give you an idea of how much work does go into the creation of a logo. When they are done, they look easy, but sitting in front of a blank screen and creating one out of thin air is not that easy.
If you want to look at the website that gives you a full look at The Logo Creator, have a look here.